BUSINESS CASE Study Example | Topics and Well Written Essays - 1000 words

BUSINESS - Case Study Example The company, for this reason, wanted to restock its product line and rebrand its image. To be able to do this, the company wanted to enter into Chinas luxury market goods market that was reported to be growing by 70% each year. The plan was to open up new stores in the three largest cities of China that include Beijing, Guangzhou and Shanghai. The other very important objective of the company was to select a winning team that would lead this new entry into the Chinese market. These stores had to have the most talented and qualified human resource to enable them do well in the new market space. For this reason, all the actions that this company would commit itself to afterward, should be pointed towards achieving one goal of having a winning team or workforce that can lead their new venture in China. The issue that requires a decision in this case is whether to employ Mimi Brewster, daughter of John Brewster who is a good friend to the Hathaway CEO, Fred, to lead a team that would open the flagship store in Shanghai. It is hard making the decision on whether to employ her or not, to consider both the negative and positive sides of her. On the positive side, Mimi is a strong candidate for the position with both good education and experience background that fits the fashion industry. With her experience working with the largest clothing, shoe and accessories company in the United States, where she launched two new brands, she made a very good candidate to be chosen to sell the Hathaway agenda in China. On the other hand, the vice-president of Hathaway, Virginia Flanders, found a non-palatable information from Google about Mimi that would make her consideration decision be a hard thing to make. The information that was printed in the Alternative Review in 1999 identified Mimi to ha ve been the leader of a non-violent, but vocal protest group that was known to have helped mobilize campaigns against the World Trade Organization. Another newspaper featured Mimis